Experts in financial UX design

Design to Level Up

Grow your product

Level Up your product

Transform your company

Level Up your business

Develop your teams

Level Up your people

How we can help

Reach the next level

As the leading UX experts on financials we have the knowledge and experience not only to help your products and services be successful but also to foster the maturity of your organisation.

From a one-off redesign to a UX maturity review to coaching your teams. We work with you to create digital solutions that are achievable, measurable and manageable. That meet user needs now and help you level up your products, your business and your people.

Our services

Level Up your product

Customer expectations of online banking products are high and changing all the time. We help you refine or redesign existing products or add new functionality. Together we keep your users happy and your back office and regulator too.


Level Up your business

The shift from analogue to digital banking is a journey that never stops. It picks up pace as customers change and technology advances. When your bank launches or accelerates digital transformation we’re at your side to support digitisation, innovation and your digital organisation.


Level Up your people

In a competitive market, training and development are key to motivate UX talents and keep them on board. We’re keen to share our expertise and experience with your UX teams and individual professionals. Training and coaching for UX designers by UX designers.

Our offices
Some of our clients
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Working with Keen

Together we create digital solutions

We're committed to creating and delivering value by applying UX design to digital products. We do that by seeing and understanding nuance, finding out the questions behind your request and thinking multiple steps ahead and back again. Our working methods are smart, systematic, precise and personal, simplifying complexity but never dumbing down. Delivering real solutions to real problems.

New UX Concepts
Student Banking App

A fresh budget app to give young people more control over their money.

Explore further

UX design maturity as a choice for strategic growth

The days when Financials viewed UX design simply as cosmetic change are long gone. Today UX design is a vital strategic choice that helps companies grow.


Apple Pay, a threat to banks or a source of inspiration?

Apple Pay was introduced in the Netherlands in June 2019. But what are the opportunities and threats for Dutch banks?

Headshot of Iwan Cuijpers CEO of Keen Design
Do you face a similar challenge?

Let’s find a solution!

Iwan Cuijpers