Level up your



We help product owners and project managers update and improve successful digital products. Together with your teams we create realistic UX solutions that add value for customers, enhance efficiency and enable regulatory compliance.

Level up

Expert UX help to grow your product

When you need to grow a proven product we can help you with redesign, refinement or new functionality.

By product redesign we mean a systematic reimagining of a successful product. Helping you make a product that runs on legacy technology more relevant and sustainable.

By product refinement we mean improving the structure of an existing product so that it performs better. Enriching the product’s value without changing the product itself.

By new functionality we mean adding a new function to an existing flow so that current and future users get more out of it.

Draw on our experience to support your projects, running singly or side-by-side, and take your product to the next level.

Explore our Solutions


Do you want to update a successful product that runs on a legacy technology or interface? While your project team adapts the architecture and updates the code, we take a fresh look at Service Design, UX Design and UI Design.



Do you want more detailed insights into specific target groups without extensive changes to your product? We help you get more value out of your product, with more than a cosmetic change and less than a redesign.


New Functionality

Do you want to add a new function to an existing operational flow? We help you design and add new functionality to your product so current and future users can get more out of it. As simple as that.

You're so great at connecting the business strategy to that one button on that one screen.”


Why bank business models need platform thinking

Tech giants like Google, Apple and Amazon are bringing platform business models into the payments industry. Their goal? To connect users rather than creating products or services. Banks need to rethink their business model to keep up with the competition and focus on solving customer problems.



Headshot of Iwan Cuijpers CEO of Keen Design
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Iwan Cuijpers