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What we mean

The systematic integration of design into new value propositions.

As Big Tech and Fintechs gain ground the race is on to create new value propositions in banking and insurance.

With customer experience key to competitive advantage your teams need to build design into their innovation process. We can help you revisit customer journeys and service design. Challenge you to imagine things differently. Generate new ideas that go beyond existing solutions.

We meet your team in Design Sprints and Stakeholder interviews. To get a full picture of requirements and put the right issues on the radar. Calling on our UX design pool, we can bring in the best people at peak times to get the job done. And anchor design in your innovation organisation.


From people through process to product

Service Design

Customer Journeys

Design Sprint

Concept Testing

UX Design

UX Concept

UX Architecture

Style development

UI Design

Screen Design

User Testing

Open banking has the potential to reshape the competitive landscape and consumer experience of the banking industry.”

More Solutions


Our UX designers work with your teams to replace, add and innovate digital financial products. Making them more efficient and taking customer experience to the next level.

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Design Organisation

We bring design thinking into focus and help you apply it precisely when it's needed. In your project teams, your business and with stakeholders across the organisation.

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Portret photo of Iwan Cuijpers, CEO of Keen Design
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Stefan Layer