Experts in software UX design

Design to Level Up

Grow your product

Level Up your product

Transform your company

Level Up your company

Develop your teams

Level Up your people

How we can help

Make systematic progress to reach your objectives

We help software companies create solutions for specific user issues and contexts.  Solutions that work for customers that developers can build in practice. 

Whether you're a software producer or sell software as part of your service,  our UX designers have the experience, insights and tools to move your business forward. We combine proven UX building blocks with agile working to make systematic progress on your objectives. On time and on budget.

Along the way we'll signal problems you didn’t know you had. Trigger your thinking about UX design. And when you’re ready, we'll support your next incremental steps. To level up your product, your company or your people.

Our services

Level Up your product

Your developers specialise in building the product right. Our UX designers ensure it’s the right product: testing ideas with users, checking what they really want, translating our findings into solutions your developers can implement. Teaming up to deliver the best possible product for your portfolio and your customers.


Level Up your company

Whatever your challenge, our UX design professionals and UX leads help you move ahead. From supporting a specific product implementation to strengthening design capacity in-house. As we deliver on your requirements we’ll challenge you along the way, triggering you to look beyond the issue at hand. To grow your business and keep customers, stakeholders and employees happy.


Level Up your people

In a competitive market, training and development are key to motivate UX talents and keep them on board. We’re keen to share our expertise and experience with your UX teams and individual professionals. Training and coaching for UX designers by UX designers.

Our offices
Utrecht Frankfurt Zurich
Some of our clients
Working with Keen

Together we create digital solutions

We're committed to creating and delivering value by applying UX design to digital products. We do that by seeing and understanding nuance, finding out the questions behind your request and thinking multiple steps ahead and back again. Our working methods are smart, systematic, precise and personal, simplifying complexity but never dumbing down. Delivering real solutions to real problems.

New UX Concepts
Project name

Lorem ipsum dolor sit amet, consectetuer adipiscing elit?

New UX Concepts
Explore further

User Experience Design and the BCG Matrix

If you work with a portfolio of products and  need to decide how to use design for every product, this article gives some insights that can help your decision-making process.


UX Design maturity as a choice for strategic growth

This article describes how to measure and  grow design maturity in your business. The goal? To keep on building the right products, not just building the products right.

Headshot of Iwan Cuijpers CEO of Keen Design
Do you face a similar challenge?

Let’s find a solution!

Iwan Cuijpers