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We help product owners and project managers design, update and improve software products. Together with your teams we create realistic UX solutions that add value for customers and for your business.

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Expert UX help to grow your software product

When you need to grow a proven product we can help you with a product redesign, a design update or new features.

By redesign we mean a systematic reimagining of a successful product. Helping you make a product that runs on legacy technology more relevant and sustainable.

By a design update we mean improving an existing product so that it performs better. Enriching the product’s value without changing the product itself.

By new features we mean helping you embed added features to an existing flow so that current and future users get more out of it.

Draw on our experience to support your projects and take your product to the next level.

Explore our Solutions


Do you want to make a successful product more relevant or sustainable? While your project team adapts the architecture and updates the code, we take a fresh look at Service Design, UX Design and UI Design.


Design Update

Do you want minor improvements or an update for your product without extensive changes to it? Our design update helps you get more value out of your product: it's more than a cosmetic change and less than a redesign.


New Features

Do you want to add a new feature to an existing operational flow? We help you design and embed new features to your product so current and future users can get more out of it. As simple as that.

You're so great at connecting the business strategy to that one button on that one screen.”


UX design and the BCG Matrix

If you work with a portfolio of products and  need to decide how to use design for every product, this article gives some insights that can help your decision-making process.

Headshot of Iwan Cuijpers CEO of Keen Design
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Iwan Cuijpers