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/keen inside

What we mean

Systematic help to build your own design capabilities

As your business grows, you can use Keen Inside to start building your own UX design capabilities. So that you don’t just apply UX design to special projects but embed it in everything you do. For the long-term. Through Keen Inside we help you get started, make sure it’s working, then we move on.

Keen Inside can best be described as a starter kit to build in-house design expertise. A Keen Inside Design Lead works with you in a phased approach that includes:

  • Baseline diagnosis of where you are now 
  • Establish goals for the future
  • Specify the components, tools and people you need to get you there

All the while, Keen Software designers make sure that your projects are run with the resources needed for specific tasks. Because at first, you won't need design all of the time.

When growing UX inside your business, more and more in-house designers can be added and you will need less resources from us.

In the end, Keen Software will hand back the UX responsibility when we've helped you find a UX Lead of your own.


From people through process to product

Service Design

Customer Journeys

Product Vision

UX Design

UX Concept

UX Architecture

Style Determination

UI Design

Screen Design

User Testing

More Solutions


Need help to turn new product ideas into reality? Use our tools and expertise to concentrate minds and create a prototype in just one working week.

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Design Organization

Need help to apply UX design with precision? Together we clarify which UX design roles to attach to specific project requirements. Building capacity step-by-step.

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Headshot of Iwan Cuijpers CEO of Keen Design
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Iwan Cuijpers