About us

Delivering value through UX design


Keen Design started life in the Netherlands in 2003 working in multiple sectors. Today we channel our experience in four dedicated business units. Delivering value through UX design to the Software industry, to Financials, the Public sector, and Health.

Our story

Experts in UX design for the software sector

Right from the start Keen Software has provided UX design expertise to the software sector in Europe. From large software development corporations to niche companies whose products use software. Through long experience we know our clients and their markets well. And understand their constraints.

Time to market and development budgets often get higher priority than user experience. But when users are increasingly savvy and demanding, getting UX design right can give you the edge. For the short and the long term.

At Keen Software we help product owners incorporate UX design and create more value for their products. We put your users first but never lose sight of internal and external stakeholders.

You don’t need pretty pictures. You need practical answers to real problems. Which is why we deliver carefully crafted UX design solutions in a form your developers can build.

Our people are some of the best in the business, with a mix of industry veterans, high performing UX leads, mediors and a constant inflow of bright new talent.


Mission & Values

Improving people’s lives by designing valuable digital products

Our mission is to improve people’s lives by designing valuable digital products and services. We aim to live our values at all times: acting with integrity, making personal connections, delivering value, being smarter, and focusing always on the client and the user.

Making real connections

Integrity means keeping our promises, being truthful, accountable and sustainable. Every team member seeks to make a real connection with the client to fully understand their requirements and their customers’ needs.

What's the question behind your request?

We're committed to creating and delivering value through UX design. We do that by seeing and understanding nuance, finding out the questions behind your request and thinking multiple steps ahead and back again. Our working methods are smart, systematic, precise and personal, simplifying complexity but never dumbing down. Delivering real solutions to real problems.

Our methodology

Value-driven design

Value-driven design is a design framework of processes that product owners and designers can use to make a (digital) product or service valuable to all its stakeholders. Put simply, design is the act of solving a problem, resulting in a product or service. Value-driven design provides clarity and focus to make sure that the part of the problem the designer solves brings value to all involved.


User-centered design

User-centred design puts the user at the heart of everything. The goal is to design digital products and services that help users do what they want in the best possible way. Which is why the methods and processes underpinning our services always focus on users: their aims, needs, preferences and context when using digital products. From analysis and research to testing at different phases of the design process.

Our Leads
Iwan Cuijpers


Jeffrey de Grijs


Headshot of Jeffrey de Grijs Client & Delivery Manager
Our Offices
Utrecht Frankfurt Zurich
Some of our Clients
Do you face a similar challenge?

Let’s find a solution!

Iwan Cuijpers