How do you use UX Design maturity for strategic growth?

How do you use UX Design maturity for strategic...
The days when software businesses viewed UX design simply as cosmetic change are long gone. Today UX design is a vital strategic choice that helps companies grow. Building the right product is now much more valuable than building the product right.

But how can software companies make this change? It’s not enough to simply hire a couple of designers. You need to create and embed a culture of design leadership across your organisation. Which can be a challenge. It means introducing truly customer-driven innovation and iterative ways of working.

That’s what design thinking means: taking your customer’s perspective as the starting point for change. And what that will mean for your internal processes.


Change process

For many companies this represents a significant change process. Of course, digital native businesses like and Amazon always have design and design thinking top of mind. But for more traditional service providers digital transformation is a multi-faceted process, with upsides and downsides. Developing UX design maturity will be different for each business, depending on their level of maturity and ambitions.


Establish the starting point

We help our clients establish a starting point by conducting a UX Design Maturity Review. This involves an analysis a few indicators that we measure in surveys and in-depth interviews with employees. It gives us a clear picture of the  current level of UX maturity of the organization and the next steps to take to improve your UX Design maturity.


Tap into expertise

We work closely with clients to level up the UX maturity of their organisation. Our UX designers and UX Leads can support you on a contract basis, sharing their expertise and experience in transforming design processes. We can also help you execute design sprints or set up a design system. Creating clarity by seeing and doing. Or tap into our Talent Development programmes to train and coach your in-house teams. By supporting their professional and personal growth, you bring UX design maturity to the next level. And make a design choice for strategic growth.


Join forces

We offer you expert help to further develop your UX maturity by combining the insights gained from the UX Design Maturity Review with our broad portfolio of UX design services. Pooling our strengths and resources to level up design thinking in individual employees, teams and the entire organisation. 


Find out more about UX Design Maturity Review

Portret photo of Iwan Cuijpers, CEO of Keen Design
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Iwan Cuijpers