---
title: Keen Software Blog | Hans Kemp
description: We are a design agency specialized in UX design in the software branche.
---

![LCP](data:image/svg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0iVVRGLTgiPz48c3ZnIHdpZHRoPSI5OTk5OXB4IiBoZWlnaHQ9Ijk5OTk5cHgiIHZpZXdCb3g9IjAgMCA5OTk5OSA5OTk5OSIgdmVyc2lvbj0iMS4xIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHhtbG5zOnhsaW5rPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5L3hsaW5rIj48ZyBzdHJva2U9Im5vbmUiIGZpbGw9Im5vbmUiIGZpbGwtb3BhY2l0eT0iMCI+PHJlY3QgeD0iMCIgeT0iMCIgd2lkdGg9Ijk5OTk5IiBoZWlnaHQ9Ijk5OTk5Ij48L3JlY3Q+IDwvZz4gPC9zdmc+) ![LCP](data:image/png+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0iVVRGLTgiPz48c3ZnIHdpZHRoPSI5OTk5OXB4IiBoZWlnaHQ9Ijk5OTk5cHgiIHZpZXdCb3g9IjAgMCA5OTk5OSA5OTk5OSIgdmVyc2lvbj0iMS4xIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHhtbG5zOnhsaW5rPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5L3hsaW5rIj48ZyBzdHJva2U9Im5vbmUiIGZpbGw9Im5vbmUiIGZpbGwtb3BhY2l0eT0iMCI+PHJlY3QgeD0iMCIgeT0iMCIgd2lkdGg9Ijk5OTk5IiBoZWlnaHQ9Ijk5OTk5Ij48L3JlY3Q+IDwvZz4gPC9zdmc+) ![LCP](data:image/jpg+xml;base64,PD94bWwgdmVyc2lvbj0iMS4wIiBlbmNvZGluZz0iVVRGLTgiPz48c3ZnIHdpZHRoPSI5OTk5OXB4IiBoZWlnaHQ9Ijk5OTk5cHgiIHZpZXdCb3g9IjAgMCA5OTk5OSA5OTk5OSIgdmVyc2lvbj0iMS4xIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHhtbG5zOnhsaW5rPSJodHRwOi8vd3d3LnczLm9yZy8xOTk5L3hsaW5rIj48ZyBzdHJva2U9Im5vbmUiIGZpbGw9Im5vbmUiIGZpbGwtb3BhY2l0eT0iMCI+PHJlY3QgeD0iMCIgeT0iMCIgd2lkdGg9Ijk5OTk5IiBoZWlnaHQ9Ijk5OTk5Ij48L3JlY3Q+IDwvZz4gPC9zdmc+)

##### Blog

# What we focus on

 Featured

### How do you recognize outdated B2B software (and what can you do about it)?

[ Read more ](https://www.keen.design/en/keensoftware/blog/how-do-you-recognize-outdated-b2b-software-and-what-can-you-do-about-it)

 B2B software plays a crucial role iin the day-to-day operations of companies. Yet obsolescence often creeps in without organizations immediately...

![How do you recognize outdated B2B software (and...](https://www.keen.design/hubfs/Images%20for%20web/Keen_Design_091.jpg)

 Featured

### How do you recognize outdated B2B software (and what can you do about it)?

[ Read more ](https://www.keen.design/en/keensoftware/blog/how-do-you-recognize-outdated-b2b-software-and-what-can-you-do-about-it)

 B2B software plays a crucial role iin the day-to-day operations of companies. Yet obsolescence often creeps in without organizations immediately...

Posts by

## Hans Kemp

[Follow me on LinkedIn ](https://www.linkedin.com/in/hanskemp/)

![How do you use UX Design maturity for strategic...](https://www.keen.design/hubfs/Header-maturity-blog-1.png)

#### [How do you use UX Design maturity for strategic growth?](https://www.keen.design/en/keensoftware/blog/how-do-you-use-ux-design-maturity-for-strategic-growth)

 The days when software businesses viewed UX design simply as cosmetic change are long gone. Today UX design is a vital strategic choice that helps companies grow. [Read more](https://www.keen.design/en/keensoftware/blog/how-do-you-use-ux-design-maturity-for-strategic-growth)

![Hans Kemp](https://www.keen.design/hs-fs/hubfs/portret-hans.jpg?width=45&name=portret-hans.jpg) 

[Hans Kemp](https://www.keen.design/en/keensoftware/blog/author/hans-kemp) |  2 min read

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