Buyer values in the design process
Designers are stars in developing brilliant solutions to clients' digital problems. But exactly which problems they are solving is not always clear. When you ask the Read more
An introduction to value driven design
Value driven design is a design framework of processes that product owners and designers can use to make a product or service valuable to all its stakeholders. Put Read more
Upgrading from feature driven to value-driven development
Companies large and small are adopting agile ways of working in activities closest to the customer: innovation, customer experience, sales and servicing, and product Read more
Reusability, scalability and consistency in design and code
Design Systems enable teams to design and build better digital products, faster. Why? Because reusing well-defined styles applied to components and patterns provides Read more
The secret of valuable UX projects: producer values
Based on empirical research, many IT projects don’t seem to be a success from a business perspective. Goals were not achieved, budgets were exceeded, user needs were not Read more
UX design maturity as a choice for strategic growth
The days when companies viewed UX design simply as cosmetic change are long gone. Today UX design is a vital strategic choice that helps companies grow. Building the Read more
The best UX tools for designers working from home
In my first UX-Designer job, I was given a Windows laptop and a license-key for AxureRP and Balsemiq. Which took some getting used to. Educated in a Macintosh Read more
A lot of user stories are not user stories
We really like user stories, because they put the user in the center of the development cycle. However, in a lot of projects, user stories are not used as they are Read more