Everyone on the same track with a design for the future

"Beam me up, Scotty", who doesn't know it? It is a legendary concept from pop culture. It immediately conjures up an image of Star Trek. People are teleported from one Read more

Linda Kuiper | 5 min read

All about user experience design (UX Design)

User Experience Design has become an essential part of the design process of websites and apps. With increasing competition in digital services, it is important to put Read more

Iwan Cuijpers | 10 min read

The difference between UED and UID

The difference between user experience design and user interface design is not always clear to people outside the field. In this article we explain that difference. Read more

Iwan Cuijpers | 3 min read

Innovation: research, uncertainty and solutions

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Linda Kuiper | 6 min read

Keen on innovation

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Linda Kuiper | 6 min read

What is a Design Sprint and what can it do for my company?

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Linda Kuiper | 6 min read

How you can communicate with your remote user

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Jos Wouda | 8 min read

Buyer values in the design process

Designers are stars in developing brilliant solutions to clients' digital problems. But exactly which problems they are solving is not always clear. When you ask the Read more

Iwan Cuijpers | 5 min read

An introduction to value driven design

Value Driven Design is a practical and flexible approach that helps teams turn strategic goals into meaningful outcomes by aligning people, processes, and decisions Read more

Iwan Cuijpers | 6 min read

Upgrading from feature driven to value-driven development

Companies large and small are adopting agile ways of working in activities closest to the customer: innovation, customer experience, sales and servicing, and product Read more

Iwan Cuijpers | 5 min read