What we focus on

How to level up as a UX designer

In my previous blog I wrote about the more senior positions a (UX) Designer can advance to at Keen. Either in a leadership role or at the complex and conceptual design Read More

Iwan Cuijpers | 7 min read

Career paths for designers

As UX design as a field is maturing, so are the insights into UX positions. A UX designer was always able to grow into a senior UX designer, but other options weren't Read More

Iwan Cuijpers | 5 min read

Turning user needs into measurable values

There’s a reason why people are using Google Maps not Apple Maps when they have an iPhone. There’s a reason why they go for Spotify instead of Youtube Premium. And Read More

Iwan Cuijpers | 6 min read

Better RFP procedures

It is hardly possible to make a really good and objective choice in an RFP process. How can that be better? Read More

Iwan Cuijpers | 6 min read

All about user experience design

Read More

Iwan Cuijpers | 10 min read

The difference between UED and UID

The difference between user experience design and user interface design is not always clear to people outside the field. In this article we explain that difference. Read More

Iwan Cuijpers | 3 min read

Buyer values in the design process

Designers are stars in developing brilliant solutions to clients' digital problems. But exactly which problems they are solving is not always clear. When you ask the Read More

Iwan Cuijpers | 5 min read

An introduction to value driven design

Value driven design is a design framework of processes that product owners and designers can use to make a product or service valuable to all its stakeholders. Put Read More

Iwan Cuijpers | 6 min read

Upgrading from feature driven to value-driven development

Companies large and small are adopting agile ways of working in activities closest to the customer: innovation, customer experience, sales and servicing, and product Read More

Iwan Cuijpers | 5 min read

The secret of valuable UX projects: producer values

Based on empirical research, many IT projects don’t seem to be a success from a business perspective. Goals were not achieved, budgets were exceeded, user needs were not Read More

Iwan Cuijpers | 7 min read