What we focus on

From compass to map: Turning design principles into guidelines

Strategic, tactical, and operational guidelines that embed design principles into the heart of your organization. Read more

Iwan Cuijpers | 14 min read

The proven power of design principles in the value driven design context

A design principle is a guiding rule or fundamental truth that shapes and informs design decisions. It reflects what’s important to a team, brand, or project, and helps Read more

Iwan Cuijpers | 14 min read

Digital Transformation: Achieving Success One Small Project at a Time

Digital transformation is no longer a buzzword—it’s a strategic imperative for businesses looking to stay competitive in the modern economy. However, many organizations Read more

Iwan Cuijpers | 7 min read

The best UX Designers have these skills

Just a few of the skills that the best UX Designers have mastered: UX Concept creation, flow design, structure design, interview proficiency and stakeholder management. Read more

Iwan Cuijpers | 7 min read

How to level up as a UX designer

In my previous blog I wrote about the more senior positions a (UX) Designer can advance to at Keen. Either in a leadership role or at the complex and conceptual design Read more

Iwan Cuijpers | 7 min read

Career paths for designers

As UX design as a field is maturing, so are the insights into UX positions. A UX designer was always able to grow into a senior UX designer, but other options weren't Read more

Iwan Cuijpers | 5 min read

Turning user needs into measurable values

There’s a reason why people are using Google Maps not Apple Maps when they have an iPhone. There’s a reason why they go for Spotify instead of Youtube Premium. And Read more

Iwan Cuijpers | 6 min read

Better RFP procedures

It is hardly possible to make a really good and objective choice in an RFP process. How can that be better? Read more

Iwan Cuijpers | 6 min read

All about user experience design (UX Design)

User Experience Design has become an essential part of the design process of websites and apps. With increasing competition in digital services, it is important to put Read more

Iwan Cuijpers | 10 min read

The difference between UED and UID

The difference between user experience design and user interface design is not always clear to people outside the field. In this article we explain that difference. Read more

Iwan Cuijpers | 3 min read