What we focus on

AI in UX: Smart tool or creeping risk? Why Value Driven Design is becoming more important than ever

This is the second blog in a series on Artificial Intelligence and its impact on Service Design, UX Design, Visual Design and User Interface Design. Read more

Linda Kuiper | 5 min read

AI and UX; a positive outlook

This is part one in a series of blogs on Artificial Intelligence and its impact on Service Design, UX Design, Visual Design and User Interface Design. Read more

Linda Kuiper | 5 min read

The proven power of design principles in the value driven design context

A design principle is a guiding rule or fundamental truth that shapes and informs design decisions. It reflects what’s important to a team, brand, or project, and helps Read more

Iwan Cuijpers | 14 min read

Value Driven Design: a timeless scalable process for designing and producing multi-dimensional value

In the previous post, Part 5: The Process in Action we covered some operational aspects of the scalable design process. That article demonstrated the Timeless Scalable Read more

Jonathan Arnowitz | 14 min read

The Timeless Scalable Design Process Part 5

In the last blog post, I traced the historical evolution of design processes as well as other references contributing to the timeless foundations and the sources Read more

Jonathan Arnowitz | 14 min read

The Timeless Scalable Design Process Part 4

The primary innovation in this design process is in its scalability. Too many authors claim scalability but don't show it or explain it. This approach is different Read more

Jonathan Arnowitz | 14 min read

The Timeless Scalable Design Process Part 3

In my recent article "The Timeless Scalable Design Process II: A Scalable Process," I established the foundation for understanding what makes a design process both Read more

Jonathan Arnowitz | 14 min read

The Timeless Scalable Design Process Part 2

This is the second blog post in this series on the Timeless Scalable Design process. In this article we will give an overview of the design process and what makes it Read more

Jonathan Arnowitz | 14 min read

The Timeless Scalable Design Process Part 1

This article is part of a series of blog posts that aims to empower designers to both hone their design process skills and to utilize them even under the most Read more

Jonathan Arnowitz | 9 min read

Digital Transformation: Achieving Success One Small Project at a Time

Digital transformation is no longer a buzzword—it’s a strategic imperative for businesses looking to stay competitive in the modern economy. However, many organizations Read more

Iwan Cuijpers | 7 min read