What we focus on

Turning user needs into measurable values

There’s a reason why people are using Google Maps not Apple Maps when they have an iPhone. There’s a reason why they go for Spotify instead of Youtube Premium. And Read More

Iwan Cuijpers | 7 min read

Better RFP procedures

It is hardly possible to make a really good and objective choice in an RFP process. How can that be better? Read More

Iwan Cuijpers | 7 min read

Everyone on the same track with a design for the future

"Beam me up, Scotty", who doesn't know it? It is a legendary concept from pop culture. It immediately conjures up an image of Star Trek. People are teleported from one Read More

Linda Kuiper | 5 min read

All about user experience design

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Iwan Cuijpers | 9 min read

What is the difference between user experience design and user interface design?

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Iwan Cuijpers | 8 min read

Innovation: research, uncertainty and solutions

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Linda Kuiper | 7 min read

Buyer values in the design process: when 'why' matters more than 'what'

Designers are stars in developing brilliant solutions to clients' digital problems. But exactly which problems they are solving is not always clear. When you ask the Read More

Iwan Cuijpers | min read

Keen on innovation

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Linda Kuiper | 5 min read

UX design maturity as a choice for strategic growth

The days when companies viewed UX design simply as cosmetic change are long gone. Today UX design is a vital strategic choice that helps companies grow. Building the Read More

Hans Kemp | 5 min read

The Design Sprint: What Is It And What Can It Do For My Business?

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Linda Kuiper | 8 min read