From compass to map: Turning design principles into guidelines
Strategic, tactical, and operational guidelines that embed design principles into the heart of your organization. Read More
Posts by
Iwan Cuijpers
The proven power of design principles in the value driven design context
A design principle is a guiding rule or fundamental truth that shapes and informs design decisions. It reflects what’s important to a team, brand, or project, and helps Read More
The difference between UED and UID
The difference between user experience design and user interface design is not always clear to people outside the field. In this article we explain that difference. Read More
Better RFP procedures
It is hardly possible to make a really good and objective choice in an RFP process. How can that be better? Read More
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All about user experience design (UX Design)
User Experience Design has become an essential part of the design process of websites and apps. With increasing competition in digital services, it is important to put Read More
The secret of valuable UX projects: producer values
Based on empirical research, many IT projects don’t seem to be a success from a business perspective. Goals were not achieved, budgets were exceeded, user needs were not Read More
Upgrading from feature driven to value-driven development
Companies large and small are adopting agile ways of working in activities closest to the customer: innovation, customer experience, sales and servicing, and product Read More
An introduction to value driven design
Value Driven Design is a practical and flexible approach that helps teams turn strategic goals into meaningful outcomes by aligning people, processes, and decisions Read More
Career paths for designers
As UX design as a field is maturing, so are the insights into UX positions. A UX designer was always able to grow into a senior UX designer, but other options weren't Read More
A lot of user stories are not user stories
We really like user stories, because they put the user in the center of the development cycle. However, in a lot of projects, user stories are not used as they are Read More