The difference between UED and UID
The difference between user experience design and user interface design is not always clear to people outside the field. In this article we explain that difference. Read More
Posts by
Iwan Cuijpers
Better RFP procedures
It is hardly possible to make a really good and objective choice in an RFP process. How can that be better? Read More
All about user experience design (UX Design)
User Experience Design has become an essential part of the design process of websites and apps. With increasing competition in digital services, it is important to put Read More
The secret of valuable UX projects: producer values
Based on empirical research, many IT projects don’t seem to be a success from a business perspective. Goals were not achieved, budgets were exceeded, user needs were not Read More
Upgrading from feature driven to value-driven development
Companies large and small are adopting agile ways of working in activities closest to the customer: innovation, customer experience, sales and servicing, and product Read More
An introduction to value driven design
Value driven design is a design framework of processes that product owners and designers can use to make a product or service valuable to all its stakeholders. Put Read More
Career paths for designers
As UX design as a field is maturing, so are the insights into UX positions. A UX designer was always able to grow into a senior UX designer, but other options weren't Read More
A lot of user stories are not user stories
We really like user stories, because they put the user in the center of the development cycle. However, in a lot of projects, user stories are not used as they are Read More
Buyer values in the design process
Designers are stars in developing brilliant solutions to clients' digital problems. But exactly which problems they are solving is not always clear. When you ask the Read More
The best UX Designers have these skills
Just a few of the skills that the best UX Designers have mastered: UX Concept creation, flow design, structure design, interview proficiency and stakeholder management. Read More