Career paths for designers
As UX design as a field is maturing, so are the insights into UX positions. A UX designer was always able to grow into a senior UX designer, but other options weren't Read More
A lot of user stories are not user stories
We really like user stories, because they put the user in the center of the development cycle. However, in a lot of projects, user stories are not used as they are Read More
Buyer values in the design process
Designers are stars in developing brilliant solutions to clients' digital problems. But exactly which problems they are solving is not always clear. When you ask the Read More
UX design maturity as a choice for strategic growth
The days when companies viewed UX design simply as cosmetic change are long gone. Today UX design is a vital strategic choice that helps companies grow. Building the Read More
The best UX Designers have these skills
Just a few of the skills that the best UX Designers have mastered: UX Concept creation, flow design, structure design, interview proficiency and stakeholder management. Read More
Turning user needs into measurable values
There’s a reason why people are using Google Maps not Apple Maps when they have an iPhone. There’s a reason why they go for Spotify instead of Youtube Premium. And Read More
Keep UX designers on board; How to define UX competences
Jakob Nielsen forecasted that the UX profession would grow from 1 million people in 2017 to 100 million people by 2050. A growth factor of 100. We’re certainly seeing Read More
How to level up as a UX designer
In my previous blog I wrote about the more senior positions a (UX) Designer can advance to at Keen. Either in a leadership role or at the complex and conceptual design Read More