User Experience—or simply called UX—is the single most decisive factor that shapes how a product or service is perceived by its users. Despite that fact, UX design is often considered as an afterthought when building products or services. In many a case, if you take a step back and examine a product, it becomes evident that the UX design was tailored to match the underlying technical structure of the product whereas common sense tells us that UX should have been a driving force in structuring and designing the product. Over the years, or even decades, it has become almost a culture to design and build products with a rich offering of features without diving deep into what it is that a user really needs and wants.