Keen Design Blog

Turning user needs into measurable values

Written by Iwan Cuijpers | 11-Jul-2023 08:43:19

There’s a reason why people are using Google Maps not Apple Maps when they have an iPhone. There’s a reason why they go for Spotify instead of Youtube Premium. And there’s a reason why they use some products at all. Which makes getting to that “reason why” crucial for the success of any digital product. That “why” is what makes the product valuable to them.